Fair Warning

On the Website ‹Fair Warning›, Jonas Lund confronts us with a seemingly endless stream of questions. We have four seconds to answer each one. Then it moves on – with a loud ping! – to the next question. Fair Warning reduces to an absurdity what we’re confronted with every day on the Internet: the assessment of our preferences using online questionnaires or tests, as well as our Social Media interactions. These systems, supposedly based on democratic processes, have little to do with our participation in decisions. Rather, we help create profiles that are sold to advertising clients. In return for our volunteerism, we generally receive practical services, an online reputation, or ephemeral entertainment. That’s not the case in Fair Warning – all you get is the next urgent ping, and the decision to resist taking part in online surveys from now on.

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