Art and Branding in Hypercapitalism

The symposium aims at investigating the factors that lead to the affirmative behavior of contemporary artistic production towards the functioning of brands. Taking the concept of "aesthetic economy” by German philosopher Gernot Böhme as a starting point, we would like to open a discussion among experts on how the aestheticization and commercialization of all realms of daily life affect contemporary art. 

In collaboration with the Institute of Art History and the Graduate School of Walter Benjamin Kolleg, University of Bern.

Progr_Centre for Cultural Production
Waisenhausplatz 30, 3011 Bern
>>> Room 369 <<<

Free Entry 
The event will be held in English

PROGRAM

14:00
Visit of the exhibition New Nordic Luxury by SANKE at Reflector Gallery

15:00
Welcome and introduction
Ismene Wyss, University Bern
Moderation by Marta Kwiatkowski, Reflector Gallery

Session I

15:15
How to Build a Luxury Brand 
Michelle Nicol, Co-founder and Curator & Rudolf Schuermann, Co-founder and Strategist

15:45
The Four Secrets to Building Your Billion Dollar Brand
M. A. Andreas Ervik, University of Oslo

16:15
Discussion

16:45
Coffee break

Session II

17:15
Post Digital Display. Visual Merchandising as Artistic Strategy
M.A. Stefanie Marlene Wenger, University of Bern 

17:45
What You Desire Is Not What You Want
Prof. Dr. Marcus Steinweg, State Academy of Fine Arts Karlsruhe

18:15
Discussion

18:45
Final remarks and apéro at Reflector Gallery